Most newspapers are battling to survive in the Internet age, experimenting, coming up with new formats and trying to balance their print business with their online offering. But it seems that they are missing the one key ingredient that will attract and retain customers.
Jeff Bezos who recently purchased The Washington Post seems to be on the right track. He intends putting the focus back on the reader. It will be interesting to see how he goes about doing this because quality editorial comes at a cost. You need to train and hire journalists that come up with news and information that people either want or need. Continue reading “How small businesses can compete on quality”
