People love bargains. Lower prices get them excited. A Checkers supermarket opened recently near an upmarket estate and the specials on offer were incredible. In fact Kerry Gold butter was selling at an incredible half price special. One woman who does baking, for instance, bought 50 of the 500 g butter blocks. Shoppers went crazy. Even a shopper who normally doesn’t go bananas about specials bought 10 blocks. Continue reading “How much money are you giving away to customers through your own pricing mistakes?”
Insight-driven growth for business and lifestyle
Chesney Bradshaw
