Would you consider using an “original” idea to start a product or service or small venture of your own?
If you look around in your local business community, how many businesses do you see started from an “original” idea?
Probably none.
There is a reason for this:
It’s far better to tweak an existing idea than come up with something original that no one knows about and that you are going to struggle to sell. Continue reading “Using “original” ideas to start a business is a sure route to a flop”
