When I was fishing on the commercial boats years ago your personal value proposition was simple. Either you caught a lot of fish or you didn’t get invited back. What’s the use of having someone take up space on the commercial fishing boats and not catching fish to produce income for the skipper and boat owner.
In changing times like these when prospective customers are feeling the financial pinch or in serious financial trouble, it’s important to look at your “value proposition” to see whether you are offering your prospective customers the best value they can find. Continue reading “Do you need to change the value proposition you are offering your customers?”
