A young entrepreneur with a start up came to me recently to discuss how he could improve and grow his business. Like many other start-up entrepreneurs, he had been struggling to come up with new ideas and new approaches to solving problems and challenges in improving his value proposition to potential customers.
We spoke about many areas of his business, his customers and the market for about two hours. When we finished we had drawn up a brief checklist of actions he needed to follow up.
Continue reading “An often ignored way to ignite creative sparks”
