
Some people define a “true” entrepreneur as someone who conceives, organises and leads a new, independent commercial venture at significant personal cost and risk – both financial and emotional. One entrepreneur doesn’t believe that an entrepreneur is someone who does only part of that set of jobs. He believes that someone who opens a new coffee shop or buys a car wash franchise while being a risk taker is not a complete entrepreneur. Why? Because he or she has not fully conceived organised the venture. If you dream up a business, he says, put it together, run it and depend on it financially, you are an entrepreneur. Continue reading “How to reduce risk in a start-up?”

