I walked through OR Tambo Airport in the early morning on a flight to Cape Town and saw most retail shops were not doing any business. Sales assistants were giving directions to commuters or chatting to their colleagues. Other sales people were sitting around texting messages on their cell phones.
Sure, the restaurants were doing brisk early morning trade. Travellers who had arrived at the airport and hadn’t yet had anything to eat were having breakfast. But the retail outlets might not have even opened because trade was slow or non-existent. Stores selling clothing, computer accessories, music, branded goods (such as Ferrari) and gift stores — not even a trickle of sales. Continue reading “Fire up your sales – discover ways to recharge your dead spots”