Tag: sales channels

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What sales channels will you choose to sell your new product or service?

Trolleys.
Trolleys. (Photo credit: Polycart)

When you have developed and tested your new product or service, you will need to choose what sales channels to use to maximise your sales.

These days in competitive and uncertain markets both business-to-business and consumer businesses need to select sales channels carefully because of the increased costs of distribution and face-to-face selling.

Start-ups and small businesses are increasingly using a mix of different sales channels. These may include a retail store, a direct sales person who calls on larger companies, agents to serve the business outside its home market and an online store. Continue reading “What sales channels will you choose to sell your new product or service?”

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Before you leave your day job to build a business from your new product or service idea sharpen your skills and learn to sell

bunt, Farben, Geschäft, Verkauf, Ware, multico...
bunt, Farben, Geschäft, Verkauf, Ware, multicolored, colors, business, sales, commodity (Photo credit: Wikipedia)

The owner of a small business who sells accounting services gives this advice: before you leave your job at a large company know your profession well, sharpen your skills and learn how to sell services to clients. If you can’t sell 1000 hours with the resources and reputation of an established company behind you, he says, you will probably fail to do so on your own.

This is good advice for any rookie start-up business owner who has taken their brilliant idea for a new product or service, developed and tested it and now wants to build a business from it. For a product business you may need to sell at least your first, for example, 100 units part-time or on the side before you take the leap and go out on your own. Continue reading “Before you leave your day job to build a business from your new product or service idea sharpen your skills and learn to sell”