Some small business owners are really mad at how much they have to spend on online advertising – Google ads, Facebook ads, Twitter ads – only to find out that once their campaign is finished, the ads disappear. Yes, these online advertising platforms can work but what have you got to show for it at the end of your campaign?
The answer, some small business marketing experts say, is to rather invest in your own media property such as a blog posts, guest blog posts, email campaigns, sales letters or pod cast interviews you can put on your website or blog. Continue reading “Online advertising – gone in 30 seconds”
