How to accelerate sales when your business is in a slump

I got a tough assignment once. It was to establish a prototype mini distribution centre in the general trade in the Roodepoort area of Johannesburg. It was just me and another person from the Eastern Cape who had experience in distribution. In those days we refer to anything from Roodepoort out to Randfontein as the “Wild West”. Making sales calls at general dealers, cafes and fish and chips outlets taught me more about hand-to-hand, face-to face selling than anything else. Textbooks and popular sales paperbacks don’t cover that type are selling. The main thing that I learnt is to keep selling relentlessly no matter what the circumstances.

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