I visited a coastal town that was put on the map by surfers. Surfing legend Bruce Brown was in search of filming the perfect wave when he came across Jeffreys Bay’s super tubes and Cape St Francis waves which were later renamed Bruce’s beauties in honour of him. The film Endless Summer romanticised surfing but also put Jeffries Bay and St Francis Bay on the international surfing map.
But the real development of Jeffreys Bay from a tiny coastal town with a few cottages and into a sprawling seaside resort was left to property developers. Large and small shopping malls are found in the suburb that sprawls from the coastline several kilometres back where houses upon houses have been built to get a part of the Jeffries Bay action. Continue reading “What can you do to overcome seasonal sales fluctuations in your small business?”