It happened so long ago that I almost forgot about it: how I bought a surfboard from a shop in Muizenberg when I first started surfing and the board was so brittle that it cracked even with the slightest pressure or bump.
In those days, not unlike what still happens in all sorts of products and services, the owner of the surf shop didn’t say a word about the poor quality of manufacture of his product. I can remember how many times I’d have to buy resin, catalyst and fibreglass strips to fix the many “dings” in my surfboard. Continue reading “Keeping tight-lipped about product flaws is fatal for trust”
