The glossy business magazines will feature entrepreneurs who got their promising business ideas up and running in six months. These are the exceptions or what researchers call outliers. It leads you to believe that starting something from scratch can be done in record time and that instant success is forthcoming. What about all the other would-be entrepreneurs who take far longer to come up with a new business idea and even longer to get it off the ground?
The reality is that starting something from scratch, something of your own, something from a promising business idea, takes three times the duration to get it off the ground and will probably cost twice as much as the business gurus would leaf you to believe. It’s far better to have a realistic sense of what to expect when trying to develop something of your own than live in cloud cuckoo land expecting overnight success. One Internet business, for example, took 10 years before it became commercially viable, gaining enough traction to start getting noticed by Internet users. Continue reading “Better to start developing your new business idea soon as possible than wait for the perfect thing”
