An overlooked characteristic of successful start-up innovators

Vision | ArtPrize 2010
Vision | ArtPrize 2010 (Photo credit: Fellowship of the Rich)

When we admire successful small businesses we often think about the innovation or new idea that led to the business being started. But what really lies behind the success?

Consider how well some small businesses are doing that began with basic ideas. There is Midas, the car accessories and spare parts business with branches now all over South Africa. Cash Converters, founded in Australia 34 years ago, has 62 outlets in South Africa and plans to open more. The Sandwich Baron has tasted success in the country begun on an idea that almost anyone could have come up with.

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