Start-up businesses differ from existing, established small businesses in that they are still in search of a sustainable business model. This means that a start-up owner has to deal with inevitable failure because not every business model they try out is going to succeed overnight.
One commentator recently said that experts say if a start-up is going to fail, there are two options – it needs to fail fast or learn faster. This may sound cruel or harsh but really all it is saying is that a business needs to learn faster by pivoting, a concept from the lean start-up movement. The business really needs to redesign or change its product or service and go into a different direction where there are better opportunities. Continue reading “How does a start-up owner deal with failure?”
