The other day my son sent me a link to an article from a UK publication pointing out how a woman just over 20 had acquired a £1 million home. She had achieved such rapid wealth through her prowess on the Internet and video sphere. If you don’t know about vlogs – video blogs – you wouldn’t have a clue how she did it. Would you know how she developed her business model?
It’s not only in the Internet marketing world where things are rapidly changing. I see people struggling with new technology, not understanding what the hang it’s about. Some small start-up business models are woefully out of date. New products are launched using old models that are doomed for failure while the start-up founder could have got up to date with lean thinking and know how to test market on a small scale before coughing up vast sums and depleting valuable financial resources on product development and marketing.
How do you stay up-to-date?
I think it all starts with having a blank slate. Why do I encourage blank-slate thinking? The reason is because we carry baggage with us. We have certain beliefs that we leave unchallenged. By putting your beliefs and attitudes to one side you can look with an open mind. Another thing is to become curious – instead of just marvelling at what others are doing you need to ask yourself: how did they do that? The answer will send you on an exploration journey and increase your learning.
You might want to also talk to younger entrepreneurs. Find out what the challenges are and how they are overcoming them. What are they doing different in today’s marketplace? How are they handling issues such as low-cost, no-cost marketing? What business models are they using? I heard the other day from an entrepreneur and business adviser about nine different subscription models for gaining additional revenue.
Another thing is to broaden your information sources. Thanks to the Internet this is much more possible and costs less than a few years ago. The Internet, despite some criticising it for its inaccuracy and bias, it provides much up-to-date information. Subscribe to newsletters, email lists, expert business advisers, pod , Twitter feeds and other social media.
Yes, look the newspapers but remember that over the past decade or so newspapers have become mainly vehicles for advertisers.
Much of the information that you get from them comes from press releases tarted up by journalists who do not investigate the facts.
They also don’t put the news into context so that you know what you are reading is important or not.
Even so-called business newspapers have deteriorated, becoming thin and filled with opinions and space that is clearly earmarked and allocated to advertisers and their press agents.
If you want to learn more about how to exploit information sources in the vast ocean of information that now exists on the Internet and use it to come up with a new business idea or two to improve your small business, then subscribe and find out more.