I’m itching to tell you this story. But before I talk about it, I’d like to get some things out of the way.
Let me confess, I’ve made my fair share of mistakes in sustainability projects. But like others in the business to be professional and successful in sustainability, I’ve had to sweat out worrying nights, put in hard work against skepticism, cynicism, resistance and even ridicule in selling sustainability and sustainability projects.
And it’s not only been from start-ups and small business…
With that out of the way, let me tell you a story. Continue reading “It’s people like this that give sustainability a bad name”