What benefits does sustainability hold for your business?

English: Energy efficient light fixture locate...
Energy efficient light fixture  (Photo credit: Wikipedia)

Sustainable products, practices and processes are growing in the marketplace but what benefits are there for smaller businesses that haven’t yet taken advantage of the green movement?

Small-scale farmers and food producers are now supplying more than 30 local food markets in the country. Entrepreneurs are innovating products from natural pesticides and eco-friendly detergents to water purification devices, personal care products, organically produced cosmetics and energy efficient solutions.

More innovations are in the making with products offering better performance than their “brown” predecessors. Green products work better, are healthier, less toxic, taste better and save time and money. Gone are the slow-moving health foods made by hippies, lentil heads and tree huggers that gather dust on supermarket and health food store shelves. Now we are seeing low-flow toilets, energy-efficient windows, eco-friendly lawns and gardens, furniture made with sustainable materials, hi-efficiency solar panels, environmentally-friendly carpets and water-saving showerheads. Continue reading “What benefits does sustainability hold for your business?”

It’s people like this that give sustainability a bad name

I’m itching to tell you this story. But before I talk about it, I’d like to get some things out of the way.

Let me confess, I’ve made my fair share of mistakes in sustainability projects. But like others in the business to be professional and successful in sustainability, I’ve had to sweat out worrying nights, put in hard work against skepticism, cynicism, resistance and even ridicule in selling sustainability and sustainability projects.

And it’s not only been from start-ups and small business…

With that out of the way, let me tell you a story. Continue reading “It’s people like this that give sustainability a bad name”