A few months back I was advising an entrepreneur was eager to market his service to other small business people but his ideas to sell his Internet offering sucked. Rather than tell him so and risk hurting his feelings, I suggested that we would go speak to some prospects to find out what selling methods worked best with them.
A small business owner who had been running his deli business for a few years told the entrepreneur that the only marketing he would respond to would be direct contact. The entrepreneur needed to call him and let him know what he could do to help grow his business. Continue reading “Where do you find the best business advice?”
