Are you capable of “motivating” prospects to buy?

Scotland_fish_and_chip_shopFor a young man who had spent his first seven years working as a reporter and magazine writer and the next seven years in public relations, selling cooking oil to a fish shop owner in the industrial area of Roodepoort was world’s apart.

The managing director of the food group

I was working for at the time tasked a colleague and me to start a distribution business to serve the general trade.

One Friday afternoon after calling on the fish shop owner – this had been about the third or fourth call – he ordered eight 20 l drums of cooking oil from me. My heart lept. At last I had made a sizeable order and a regular customer.

I went back to our distribution warehouse, loaded the van and delivered the drums of cooking oil that same afternoon. Continue reading “Are you capable of “motivating” prospects to buy?”