An entrepreneur starts a new business from a promising idea. Take the woman who started a double-insulated water bottle. She got the idea while out hiking with her mother. She’s sold 4,000,000 units to date. This business gets a lot of media coverage but is it wise to start something based on an idea?
From the outside it may seem that you can also start a business with a promising idea. But there is a fatal flaw. That flaw is that the idea may appeal to you but will it appeal to a market? It won’t unless others find the resulting product or service attractive and useful in their lives. Too many people come up with products or services based on an idea but experience failure. It’s bank draining and heartbreaking. Continue reading “The #1 reason why you shouldn’t start a business from an idea (stop now or you’ll lose money)”