I had a bright idea to start a new business. This was some years back when I knew next to nothing. I got the business registered. I bought an email address. A shipping agent helped me obtain an import licence. I got hold of a supplier in Europe who was only too happy to ship me product.
Everything went wrong. I tried to get distribution for my product range only to have doors shut in my face. After many personal visits and phone calls one retail outlet was prepared to take on my product range. Continue reading “True confession: I still cringe when I think how I failed at this one business”
