Shopping malls have long been a cornerstone of South African shopping culture, but a refreshing trend is emerging: more and more events, expos, and gift fairs are being held in schools and community venues. These spaces not only create a calmer and more meaningful shopping experience but also significantly benefit local communities.
This past holiday season, I attended a delightful Christmas gifts and crafts fair at a primary school in Sun Valley, Cape Town. The event stood out for its focus on handmade goods, offering an array of unique, artisanal products rather than the typical mass-produced items often found in malls. Earlier in the year, I also visited a knitting exposition at Fish Hoek High School, which drew participants from across the country for a weekend dedicated to craftsmanship and creativity.
What makes these events special is their community-driven nature. Hosting them in schools or civic centers allows local institutions to raise funds and gain visibility while providing crafters and small businesses with a platform to shine. Schools, in particular, benefit directly from the exposure and the extra income that such events bring.
The atmosphere at these venues is another big draw. Unlike the bustling chaos of shopping malls, community fairs are more relaxed and enjoyable. Parking, often a major hassle at malls, is usually ample, free, and refreshingly free of car guards.
While malls still have their place in our lives, their dominance often overshadows these more personal, community-focused initiatives. It’s a hopeful sign that we’re shifting toward supporting local economies and fostering a sense of connection that giant shopping centers simply can’t replicate.
As someone who loves supporting local crafters and small businesses, I hope that this trend continues. They’re not just markets; they’re a celebration of community spirit.
