Remember that classic Cremora ad from the 90s? The one where a groggy man stumbles into the kitchen, searching for milk, only to be told, “It’s not inside, it’s on top!” Ah, the days when that creamy delight was a household staple, perched proudly atop fridges across the country. But now, Cremora has packed its bags and found a new home—not on top, but in France!
Yes, Nestlé has decided to part ways with Cremora, selling it to French dairy giant Groupe Lactalis. According to a report by Bloomberg, Nestlé has been trimming down its local portfolio, focusing on products that deliver better value, and Cremora didn’t quite make the cut. Sad, right? But before we pour out any more milkless coffee in mourning, here’s the silver lining: Cremora isn’t going anywhere! It’ll still be available on South African shelves, just with a new French owner. Previously Swiss-owned by Nestlé, now it’s simply swapped one European passport for another. So, your favorite coffee creamer will still be waiting on top of your fridge, ready for action.
First off, let’s hope the French give Cremora the TLC it deserves. After all, it’s been brightening up South African coffee for nearly 80 years! Sure, it’s had to wrestle with rivals like Ellis Brown (that sneaky competitor that’s always priced exactly the same), but Cremora’s earned its stripes, or should we say… creamy layer?
I’ll admit, Cremora may not be my first choice—after all, who can resist the allure of fresh milk? But I’ve been grateful for it during those fridge-less moves or desperate mornings when the milk jug ran dry. It’s saved many a cuppa tea and added a bit of nostalgia to my coffee routine. It’s a bit like that old family friend you don’t see often but always appreciate when they visit.
The question now is, what will Groupe Lactalis do with Cremora? Will they embrace its South African charm, or let it slip into the background of their massive dairy empire? We’ve all seen what can happen when a brand gets lost in new hands—let’s hope Cremora avoids that fate. After all, some brands deserve to stay in the spotlight, even if they’re not exactly… on top.
So, here’s to Cremora’s new adventure in France. May it continue to find its way into our cups—whether on top, inside, or somewhere in between.
