A fried chicken war has begun in the sleepy coastal town of Fish Hoek, where there was once only one fried chicken outlet. Now, two more have opened, and the queues outside these new spots are so long, it’s nearly impossible to get through the door—let alone leave with something to eat. What is this fascination with fried chicken?
I don’t really get it. I recently went to Kentucky Fried Chicken for a quick meal, and, to be honest, it was disappointing. It had that familiar taste KFC is known for, but the chicken was dry. When I pointed this out to a staff member, she couldn’t have cared less—completely disinterested. People tell me that none of the outlets in Fish Hoek are the best, anyway. The real gem, apparently, is a Portuguese-run fried chicken spot in Main Road, Wynberg, Cape Town.
Funny enough, there used to be a battle royale between fried fish shops in the area, but that craze seems to have faded. Now, chicken is the flaming rage on the streets of Fish Hoek. Sure, chicken is a healthier and cheaper option than most other meats (except maybe pork), but deep-frying it in batter and oil changes the story completely. It’s not the sort of thing you’d want to eat every day. Personally, I might grab a piece once a month, when I’m too tired to cook, just for a break.
Fried Chicken in South Africa
South Africa’s fried chicken scene is massive, with outlets ranging from global giants to smaller independent businesses. While exact numbers are hard to pin down, it’s estimated that there are over 1,000 KFC outlets alone in the country, making it one of the most dominant players in the fast-food market. Other popular chains include Chicken Licken, Hungry Lion, and Mochachos, which offer their own unique spins on this beloved meal.
In recent years, smaller independent outlets have started to challenge these big names by focusing on quality, flavor, and a more personal touch. Places like the Portuguese-run shop in Wynberg—or even local township vendors—are carving out loyal followings with their own secret recipes and flavors.
Health Risks of Fried Chicken
While fried chicken can be delicious, it’s important to be mindful of the health implications. A single deep-fried chicken meal can pack a punch in terms of calories, saturated fats, and sodium, which are all risk factors for heart disease, obesity, and high blood pressure. The batter and oil used for frying are the main culprits, and when consumed in excess, they can take a toll on your health.
That said, the occasional indulgence probably won’t hurt, especially if you balance it out with healthier meals. Moderation is key. If you’re craving fried chicken more often, look for grilled or air-fried options—they’re much better for your body while still satisfying your taste buds.
A Good Business for Small Operators?
Starting a fried chicken business can be a golden opportunity for small business owners, especially in areas like Fish Hoek where demand is high. The key to success lies in differentiating yourself from the competition. Can you offer better quality, unique flavors, or a customer experience that stands out?
Independent operators can also tap into the growing demand for healthier or more ethical options, such as free-range chicken or air-fried alternatives. While the initial setup costs (for equipment, ingredients, and marketing) can be high, a well-run operation in a busy location has the potential to be extremely profitable.
The Verdict
The fried chicken wars are heating up, not just in Fish Hoek but across South Africa. Whether you’re a casual eater, a health-conscious critic, or a budding entrepreneur, there’s no denying the cultural and economic impact of this popular food. For me, I’ll stick to enjoying a piece of fried chicken every now and then—when it’s cooked right, of course!
What about you? Are you a fan of fried chicken? Do you have a favorite spot? Or are you tempted to start your own little chicken empire?
Let me know your thoughts in the comments below.
