OPINION The Aquila Column: Is the gig economy cut out to all its touted to be?

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The gig economy is alluring. Articles gurgle how good it is for everyone, from young people to retirees. For someone who wants to earn income without hassles, then the gig economy is beneficial.

But there’s another side to the gig economy—let’s call it the shadow side—where things aren’t what they seem to be. For starters, the gig economy, is driving rates down to the lowest bidder. Many tasks that were once kept in local communities to create local jobs are being done all over the world.

The gig economy promises flexibility and financial freedom. For some, it’s a dream, where your side hustle can be your main hustle. Articles paint a picture of gig workers bouncing between passions, earning extra cash, and living life on their own terms. But beneath the glowing headlines lies a far murkier reality.

The truth is, the gig economy is becoming a race to the bottom. As platforms flood with eager workers, competition skyrockets, and rates plummet. The lowest bidder often wins the gig.

Gig work isn’t only about side hustles and flexible hours—it’s about survival for many. When you’re an Uber driver or a freelancer on Fiverr, you’re competing in an oversaturated marketplace with little to no job security. Wages aren’t set by the value of your work; they’re set by how low someone else is willing to go. The more people join the gig economy, the harder it becomes to make a sustainable living. The allure of freedom comes at the cost of predictability and basic benefits like health insurance, pension plans, and paid leave.

Gig platforms market themselves as empowering. But the reality is they thrive on workers being disposable. The lack of protection means that if you don’t work, you don’t get paid—and that can be a brutal existence. The so-called freedom of the gig economy is often a mirage for those trapped in a precarious cycle of chasing the next job. They have no safety net to fall back on.

Sure, there are success stories. The lucky few manage to turn a passion project into a thriving business. But for the majority, the gig economy is another form of economic insecurity, masked in the glitter of independence.

The gig economy works for some. But for many, it’s little more than a high-stakes hustle, with all the risks and very few of the rewards.

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