Launch a good enough product, and then spend time perfecting it. How true is this?

Well, it depends. If, for example, you have a low-risk business proposition – say a small kitchen-table service business – then you can start up and refine it as you go along.

You hear this advice all the time. Start something, anything, and get it out to market. But how realistic is this? Continue reading “Launch a good enough product, and then spend time perfecting it. How true is this?”

Use this must-have tool to put your new business idea to a 12-step test

softwareboxrightInnovation isn’t something that can be reduced to a formula, turned into a formal structured process or be simplified into fixed rules. Nor can you just copy or imitate the methods of another business and expect fixed results.

Ideas can turn up in the shower, while walking or driving your car. You can also come up with ideas by listening to customer complaints, observing product users and spotting problems with existing products and even identifying the gaps between products already on the market.

Some people have found new business ideas in the work they do, their professional experience and working methods and systems of customers, suppliers and other business people. Continue reading “Use this must-have tool to put your new business idea to a 12-step test”