When you mention the word creativity in conservative circles you may feel ashamed like it’s some sort of dirty word. Creativity is smothered or kept safely under lock and key in command and control organisations and institutions. Why? Perhaps because the new, the novel and different is scary to the traditionalists. Like oil and water creativity and business aren’t supposed to mix.
Yet is this true? Is it really the case? Is creativity so far removed from business? Continue reading “Wake-up your creativity”