Explore your creativity – live with more possibility

Order Breakthrough Ideas online
Order Breakthrough Ideas online

If you want to be more creative, you become so by being more creative.

You may have got here because you feel you’ve lost that creative spark.

You feel you deserve more out of life.

You could be facing personal and business challenges in this depressed economy.

What can you do about it?

Please do me a small favour and read on. It could prove valuable to you.

Listen up. You will find out how you can increase your creativity and come up with new approaches, new ideas and possibilities.

You can immediately apply the techniques and ideas to your personal, working and business life. With enough motivation, you can use the tools and techniques and without anyone knowing you are using them.

New ideas can lead to personal or business breakthroughs. People need to come up with new ideas to respond to challenges, problems and difficulties they are facing. But often they just can’t make a personal breakthrough. They rack their brains but still nothing comes.

Other people come up with “brilliant” ideas but they are just too impractical or improbable. Others may have great ideas but they don’t know how to develop and implement them and worse they go about it in the wrong way.

How do you come up with new approaches, new ideas and increase your creativity? How can you accelerate your ideas to get more of what you want in life?

My book, “Breakthrough Ideas” shows you simple and practical ways to come up with new ideas. It is based on research into creativity, proven methods, ideas that have succeeded and grounded in real-world experience. By the end of the first chapter, which will only take a few minutes to read, you will be producing new ideas that could spark your personal breakthrough.

Chesney Bradshaw has a background in business communications, marketing, startups, consulting and publishing.Chesney has a  Masters in Business Administration, Herriot-Watt, Edinburgh, UK, and a BA Communications degree from the University of South Africa. He is author of "Breakthrough Ideas."
Chesney Bradshaw has a background in business. He has an MBA, Herriot-Watt, Edinburgh, UK, and a BA Communications degree from the University of South Africa.

Here are a few “golden rules” that will help you become more creative and speed your creativity:

– Use simple techniques that are proven and which you enjoy
– Personal breakthroughs come when you are prepared – practice, practice, practice
– See your world through fresh eyes
– You become more creative by using creative tools more often
– Linking unrelated objects often leads to unexpected new combinations
– Letting ideas “cool” before evaluating them leads you select the most promising one
– Commercialising ideas follows a definite process and framework that is easy to understand and simple to apply

Are you ready to learn to accelerate your idea generation? By investing a few hours in yourself you’ll find solutions faster, come up with more viable ideas and increase possibilities in your life. Go here to find “Breakthrough Ideas”.

Thousands have this priceless gift – but how many discover its potential?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

I heard about an estate agent who hasn’t sold a house in this market for a year.

It’s unbelievable how we get into a rut and just can’t find our way out.

Let’s wind back for a second. With all his experience you would think that he would come up with new ideas, new approaches even new opportunities. But he remains stuck in a terrible position of misfortune.

Why is it that people don’t use their inborn creative mechanism when faced with a crisis? Why when they could use their creativity and come up with a fresh plan, a new way out? Continue reading “Thousands have this priceless gift – but how many discover its potential?”

Unlock your creative self – speed thinking for faster idea generation

logoA trend in retail in the US about six years or so back involved unearthing century-old heritage brands that survived outsourcing to Asia. Two brothers wanted to start a backpack brand that looked as though it was a heritage brand. Solution? They came up with Herschel in 2009 with a square label logo with the word “Herschel” in hand-drawn script. Their goal was for people to look at the brand and think that they had seen it before. Today more than 4,000 stores carry the Herschel range, according to Bloomberg Businessweek.

New ideas can lead to personal or business breakthroughs. People need to come up with new ideas to respond to challenges, problems and difficulties they are facing. But often they just can’t make a personal breakthrough. They rack their brains but still nothing comes. Continue reading “Unlock your creative self – speed thinking for faster idea generation”

An old Kalk Bay fish trap reveals a secret to sales

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

Over the festive season, I walked down to the rocks near Kalk Bay to show my daughter and son an old fish trap along the coastline. They were amazed. They asked me how old the fish trap, made in the rocks on the water’s edge, was. I really can’t give a precise answer because to my knowledge there is no history of these fish traps around the South African coast. Some romantic historians would put these fish traps in ancient times but this one in particular looked as though it had been made about more than 100 years ago. Continue reading “An old Kalk Bay fish trap reveals a secret to sales”

Businesses that don’t keep their promises to customers get away with it but at their own peril

English: Grilled calamari
Grilled calamari (Photo credit: Wikipedia)

On Christmas morning we went down to the beach at Muizenberg for a swim. The water was lovely and cool and enjoyable beyond measure. Afterwards, we all felt a bit peckish from the sun, sea and sand and went up to a small restaurant for some calamari, chips and coffee. The coffee was all right but the chips and calamari were nothing really to speak about. In fact, the calamari was tasteless. It was so easy to spot the fault with the calamari. It had been soaked in meat tenderiser to make it soft which had left the calamari tasteless. Continue reading “Businesses that don’t keep their promises to customers get away with it but at their own peril”

Are you paranoid about other small businesses copying your ideas and products?

IMG-20141229-00142I met up with an entrepreneurial couple who had returned to the country from the UK and had decided to make energy bars to sell. They began making and packing their energy bars at home and then going around to shops and delicatessens to leave samples. Soon they were receiving calls from where they had left the sample energy bars with shop and deli owners placing orders. Sounds like a success story, doesn’t it? Continue reading “Are you paranoid about other small businesses copying your ideas and products?”

Do you need to put your business on a fat reduction programme?

English: American crocodile in La Manzanilla s...
(Photo credit: Wikipedia)

A physicist who has taken up science communication teamed up with a professor to produce a simple explanation of how the body gets rid of fat. This, they felt was a contribution to the war on obesity. They found that heat is released, especially when you exercise, but that is a by-product of the chemical reaction that takes place in the body when you lose fat, not the conversion of fat. Calculations showed that the lungs are the primary excretory organ for fat. When you lose weight, you need to unlock the carbon stored in fat cells. You release fat as carbon dioxide and water through your lungs. Continue reading “Do you need to put your business on a fat reduction programme?”

Where do ideas for new products and services come from?

English: Marske beach Gentleman metal detectin...
English: Marske beach Gentleman metal detecting on the sands. (Photo credit: Wikipedia)

One evening when we were down at the coast we went into the sea at Fish Hoek beach corner and saw a couple with a metal detector combing the beach. When we came out of the water, had a shower under fresh water, walked back to our sitting place on Jaggers’ Walk where we dried ourselves. Next to us, sitting alongside on a bench was the couple who had the metal detector device. They got talking to us and we found out a whole lot of interesting things about metal detecting on the beach. They had started the hobby when they had been in the UK, saw one of their family members over there doing it and got bitten by the metal detecting bug. Continue reading “Where do ideas for new products and services come from?”

Tooth fairy, Easter Bunny, market research and other myths

Easter postcard circa early 20th century
Easter postcard circa early 20th century (Photo credit: Wikipedia)

How do you know if your new business idea will be a winner or a loser?

The marketing consultants Al Reis and Jack Trout tell how product ideas don’t always test out well. The inclination is to do market research but that can be a big mistake. One example they mentioned was Univac which pioneered a big product idea called the computer only to lose its early lead to IBM. It seems Univac lost out because its own market research predicted that by the year 2000 there would be only 1,000 computers in use. So they didn’t invest in a product with such a limited potential market. IBM, on the other hand, didn’t spend money on research and didn’t know about this bad news about computers. As Reis and Trout say, “Instead they geared up for a market that proceeded to exceed every market researcher’s wildest dreams”. Continue reading “Tooth fairy, Easter Bunny, market research and other myths”

It’s not always new ideas that are winners, old ideas can be powerful too

Copyright 2015 Chesney Bradshaw
Copyright 2015 Chesney Bradshaw

While on holiday in the southern peninsula of Cape Town I was told that the metro or municipality is no longer collecting kelp or seaweed from the beaches. For many years the practice on Cape Town beaches was to use tractors with trailers, collect the kelp that had washed up in the storms and take them off the beach. It seems like the seaweed was used in kelp processing and fertiliser operations. Now apparently the City no longer collects the seaweed because environmentalists have found that the seaweed or kelp helps to propagate a host of marine organisms and life on the edges of the coastline. Continue reading “It’s not always new ideas that are winners, old ideas can be powerful too”