
If you think you’ll get your best ideas from standing in the shower think again. You might be lucky to receive a sudden flash of inspiration in the shower but most of these ideas are unlikely to be strong enough to launch a viable business.
The reason is simply that such “pure thought” will probably not be bounded in the reality of the marketplace. Sure, if you suddenly combined two concepts or objects that you had found in the marketplace, then your idea may hold promise. There are always exceptions to any general rule. Continue reading “Where do good ideas come from?”

