Don’t just come up with an idea that you think is a promising business opportunity; look for a problem that needs solving and set to work solving it
It is easier to look for a solution to a problem for a source of a new business idea than it is to set wracking your brain and forcing artificial ideas. You are likely to be more successful with your start-up if the idea is based in a rock-solid problem that someone or yourself is experiencing.
A commonly-held belief is that new business ideas are easy to find; it’s just the implementation that is difficult. If coming up with new business ideas was so easy, how come more people don’t come up with new things to make an income?
One evening when we were down at the coast we went into the sea at Fish Hoek beach corner and saw a couple with a metal detector combing the beach. When we came out of the water, had a shower under fresh water, walked back to our sitting place on Jaggers’ Walk where we dried ourselves. Next to us, sitting alongside on a bench was the couple who had the metal detector device. They got talking to us and we found out a whole lot of interesting things about metal detecting on the beach. They had started the hobby when they had been in the UK, saw one of their family members over there doing it and got bitten by the metal detecting bug. Continue reading “Where do ideas for new products and services come from?”
A couple started a game lodge in Botswana 10 years ago. It required building the place from scratch, financing it, advertising, making improvements. After five years the business was on its feet and now 10 years later with the growth in tourism in the country, business has picked up – in the winter season, the game lodge is booked out solid one and a half months in advance.
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