Imitation is stigmatised, derided and virtually blasphemous in society and business. But why are more businesses doing it rather than pioneering or innovating completely new products and services?
Simple really. Imitators can come into the market with less research and development spend, avoid the pitfalls of the innovator, produce at a lower cost, reduce risk and quickly capture market share in the wake of the trailblazer who can’t cover all bases. Continue reading “How to imitate (legally) a successful product or idea”
