A fashion model in Sri Lanka came up with an idea for a new business when she was selling hair care products to salons and garments from the boot of her blue station wagon. Although she was a successful model her father wanted her to do something in business. Her idea was to come up with a fashionable brand that could cater for both local and international visitors. Now her fashion house is one of the largest and the only publicly listed such company in Sri Lanka.
It all started with a promising new business idea. Some business advisers like owngrading the value of an idea mainly because they are interested in selling their business training and consulting time. But the creativity, the most valuable part, the core element is the idea that comes at the right time. As the fashion house owner who built a business from scratch says, an entrepreneur finds a gap in the market even in a sector that is highly saturated and does something which may never have been seen or done before, or does something differently – something that is correct for that time and for the future. Continue reading “Where do you look for your new business idea that you can turn into gold?”
