How far do you still need to cut costs in your small business?

MalgasOne of the country’s best columnist passed away earlier this year. Sometimes he claimed that an albatross had flown to his windowsill to give him tidbits of juicy information that others were reluctant or feared to disclose. I occasionally get information passed on to me but not from that graceful seabird the albatross. Perhaps because I grew up in Kalk Bay I get scraps of information from a Malgas (Gannett). I don’t know how reliable they are but they are always interesting… stuff no one really wants to talk about openly.

Anyway a Malgas flew into my inbox the other day with a small business owner complaining about large institutions who are spending money like there’s no tomorrow. They don’t seem to have a clue about cost-cutting, the owner said. You know these institutions that employ so many people that they are virtually falling out of the windows of the opulent buildings where they “work”. Criminal charges, misconduct, disciplinary hearings, suspensions that last for months and even years.

Do small businesses have anything in common with these big spenders? Do small businesses need to worry about having too much unnecessary fat in their businesses? Do they need to clean up and cut expenses?

My feeling is that small business owners generally run pretty tight ships. Competition is tough, costs of fuel, rent and labour are skyrocketing. If they don’t watch costs with a hawk’s eye, they will quickl face bankruptcy. But unnecessary costs can sneak up on you like a thief in the night, stealing your money without you realising what’s really happening.

Small business owners need to watch out for those smaller costs that mount and begin to hurt their business. Think of smaller costs such as stationery, consumables and raw materials or ingredients. How many of your staff are walking out with your stationery to use for school and home projects? How often is your photo copier being used for recipes, domestic record-keeping, insurance documents and art projects for the kids?

One small business owner refused to own or lease a photo copier and instead got staff to use the copy shop down the road. The purchase price per sheet might be higher but if you add all the costs of ownership, you’ll quickly realise how much money you could be pouring down the drain.

In this tough business environment the giant business organisations are taking costs seriously. BusinessWeek reports that a brewer has informed executives that they will no longer get free cases of of beer; a food manufacturer told its executives to turn in their mini-fridges and one burger chain has cut its company headcount from over 38,002 something like 2,400.

Whether you own a profit-driven or purpose-driven small business, cost control will keep you out of trouble. Forget the institutions out of control – stay focused on what you can do to keep costs cancer gobbling your profits.

How often do you as a small business owner get out to see what is going on in the market?

IMG_0284I mentioned to a small business owner the other day that a similar business to his had started down the road. He told me that he spent so much time in his business that he didn’t even know about it. Perhaps when he gets a chance to take off an hour or so he may go down the road to look at the business and see what his competitor he is doing.

How often do you get out of your start-up or small business to go look what’s happening in the market? Do you have the time? Is it worth your while? Continue reading “How often do you as a small business owner get out to see what is going on in the market?”

Can you really learn how to come up with new business ideas in seven days?

Copyright © 2014 by Chesney Bradshaw, all rights reserved
Copyright © 2014 by Chesney Bradshaw, all rights reserved

You see it all the time. The guru experts who come up with programs that can, for example, build self-confidence in seven days guaranteed. What do you make of this? How is it possible to develop self-confidence in only seven days?

Yes, perhaps a program like this can show you how to become more self confident. Maybe it takes just seven days to inform you how to do it but to go from low self-esteem and a shaky self-confidence to high levels of self-esteem and self-confidence in just seven days is a claim that is hard to believe. Continue reading “Can you really learn how to come up with new business ideas in seven days?”

How would you solve this business challenge?

Photo credit: Wikimedia commons
Photo credit: Wikimedia commons

It’s everything you want. You’ve got a new idea and it holds great potential but you don’t know how to turn it into a viable business. What you do?

A skateboard maker Ted Hunter, a 62-year-old furniture design Professor at a Canadian university and founder of Roarockit Skateboard Co. with his wife, Nora Jackson, has come up with a new way to shape wood veneer. He found a way to “punch” layers of wood veneer to make them ripple like the surface of the ocean but at the same time strengthening the product and still preserving the flat, rideable side of the board. The conventional process involves inserting pieces of veneer to create contours. Although he has patented the pinch process in Canada and the United States, Ted has to work out how to use this new process. He wants to start manufacturing but doesn’t have a lot of cash. He could also use the process in furniture and housewares. Continue reading “How would you solve this business challenge?”

3 stories of small business owners who have survived the recession

Graffiti Monster Eating Human
Graffiti Monster Eating Human (Photo credit: epSos.de)

In tough times the best small businesses learn how to survive and thrive. Small business owners who don’t want to come up with new ways to run their business, new business ideas and systems simply close shop. Each business owner will find their own solution to the challenge they face – the best solution for their business circumstances.

Here are three stories of small business owners and entrepreneurs who faced huge challenges in this downturn but have come out better for it: Continue reading “3 stories of small business owners who have survived the recession”

How to deal with a crisis

640px-Depression-loss_of_loved_one

Change is accelerating in this recession. People you know who had rock-solid jobs are losing them. Small businesses that were thriving five years ago have gone to the wall. New ideas and concepts that looked like winners ended up duds.

Yet entrepreneurs, some of them at least, keep coming back with new concepts they believe will work. Like a new hamburger outlet, an eco-car wash and new ways to farm fish including Kabeljou.

At times small business people get into crisis circumstances. Things look so bad that they believe the world has come to an end. Fear and depression can lead to fatal consequences. Continue reading “How to deal with a crisis”

Where do good ideas come from?

John Ward's House
John Ward’s House (Photo credit: Lawrence Whittemore)

If you think you’ll get your best ideas from standing in the shower think again. You might be lucky to receive a sudden flash of inspiration in the shower but most of these ideas are unlikely to be strong enough to launch a viable business.

The reason is simply that such “pure thought” will probably not be bounded in the reality of the marketplace. Sure, if you suddenly combined two concepts or objects that you had found in the marketplace, then your idea may hold promise. There are always exceptions to any general rule. Continue reading “Where do good ideas come from?”

Cut costs to the bone

Axe
Axe (Photo credit: coconinoco)

By now if you haven’t cut costs in your small business, it’s about time you do so. Would-be start-up owners need to plan their business using a low-cost model. Small businesses with a lower cost base stand a better chance of survival in this recession.

Cost cutting can start anywhere. I know of one business woman who looked at her inventory and realised that she didn’t know exactly how much stock she was losing. Stock was disappearing through untrustworthy staff. So she implemented daily stock taking. This soon gave her far better control and awareness of just how much she had lost. She could put in preventative measures. Continue reading “Cut costs to the bone”

Is your customer service giving your small business the competitive edge you want?

Spatchcocked on the Kettle
Spatchcocked on the Kettle (Photo credit: Another Pint Please…)

You hear and read it everywhere. Customers complaining about banks and insurance companies with long and drawn-out horror stories of frustration and personal loss.

This is where there is an opportunity for small business owners to outshine their larger business counterparts but many small businesses miss out because they don’t give it enough attention, have a system in place and train their staff adequately.

Continue reading “Is your customer service giving your small business the competitive edge you want?”

What are the benefits of “going green” for a small business?

Sustainability graphic on Performance.gov

A Johannesburg home owner has saved electricity through use of LED (light-emitting diode) globes, a variable-speed pump for the pool, a solar geyser and a closed wood stove. The home owner won an award for saving electricity.

The other day I heard an ad on a radio station for a plumbing service that offers water efficiency, solar geysers and help for home owners to harvest rainwater and cut back on wasteful water practices.

As costs of electricity and water rise consumers are increasingly under pressure to use less especially when their salary increases are minimal or non-existent. More home owners and businesses are “going green” not as a fashion statement but for real monetary savings.

What exactly is “going green”? What is “sustainability”? Why do these terms matter? Continue reading “What are the benefits of “going green” for a small business?”