I have come across quite a few under-the-radar businesses. You might ask, what are under-the-radar businesses? First up, it’s got nothing, absolutely nothing, to the legality of operation. An under-the-radar business is completely legitimate, complies absolutely with the rule of law and pays its taxes. So that’s it – it’s a completely, absolutely legitimate business. There is absolutely nothing, but nothing, untoward about an under-the-radar business.
Now let’s get into it. But I don’t want to go into examples because I don’t want to break under-the-radar businesses cover. The first thing about an under-the-radar business is that it is out of the prying eyes of competition. It’s not like a main street, retail business looking for foot traffic and word-of-mouth. So yes, it is a business that does not require a heavy cost in marketing and promotion. It’s usually a business that has built itself up with a number of key customers that rely on its products and services. Continue reading “What are the criteria for an under-the-radar business? Does it matter to you?”
