Crocs are undeniably polarizing in the fashion world, often labeled “ugly” but continuously popular, with strong sales in the U.S., U.K., and South Africa.
This success isn’t just hype; Crocs, Inc. posted record-breaking revenue in 2024, with over $2 billion in the first half alone. The brand’s appeal lies in its combination of comfort, versatility, and practicality, especially in hygienic and wet environments.
Crocs are lightweight, slip-resistant, and easy to clean, making them ideal for places like kitchens, fishing boats, and healthcare settings.
Originally introduced as a boat shoe by three friends in Boulder, Colorado, Crocs have since expanded to over 80 countries, tapping into markets across Europe, Asia, and Africa.
Their global reach has led to a surge of lookalikes, particularly from China, where cheaper versions mimic Crocs’ signature look. However, loyal fans stick to the original brand for its quality and patented Croslite material, which provides the distinctive squishy comfort that’s hard to replicate.
Despite divided opinions on their aesthetics, Crocs resonate with people seeking comfort, ease, and functionality—qualities that keep the brand thriving worldwide, ugly or not.
This mix of utilitarian appeal and cult-like following has proven to be a winning combination for Crocs, defying traditional fashion norms and making them a staple of modern casual footwear.
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https://www.ft.com/content/ab350dd6-58e2-49af-8d06-cfcb171e783b