
A year can be a long time in the life of an entrepreneur. At the beginning of this year a new fast-food takeaway restaurant outlet started in my local community with much promise. The product quality was good and the staff really tried to give good service. But before the end of nine months this business shut its doors.
You know how it is, once a business person like this decides to open a new business family and friends tell him or her what a good idea it is and give him or her all the encouragement. They say well-meaning things like “you’ll make it”, “I know you can do it” and “you’ve done it before, you can do it again”. This is in the nature of things. People are encouraging and want to be supportive. But comments like this may give you a sense of false security, thinking you can do what others have done but better. Continue reading “Knowing how to identify entrepreneurial risks doesn’t make you a wimp”







