Study Finds reports that ?workers spend 11 hours crafting emails each week and only 36% ever get read!
The study was comprehensive and included something like 8,000 participants. If you’d like more information on the survey, check their website.
How many emails do you write a day that don’t get read?
How many in a week?
How many in a month?
The sheer number of emails that don’t get read is staggering. Now the survey points out some reasons for email failure but I will add some additional problems with emails.?
The headline needs to be relevant and catchy in some cases, depending on your purpose. Writing headlines or subject lines for emails is an art in itself, and if you don’t know how, you’re losing out big time. It’s no use googling best email headlines and cutting and pasting them or copying them. Readers are tired of spammy headlines that lure you into reading the email.
The other thing is not knowing how to gain the reader’s attention in your first sentence. Yes, you might hook the reader, but your first sentence needs to encourage the receiver to read the rest of your email.
Then there is the body of the email. When we look at the body of the email, it needs to be right-sized for the purpose of the message. How many times have you got these long emails and if you’ve read them to the end, you’ll be disappointed because the content isn’t relevant.
It’s easy to measure the response from one receiver of your message. The person may have received your message, glanced at it, and deleted it. They usually know if it’s for them in the first few sentences.
What a waste of time.
Are you wasting your time like this?
When you send out multiple emails to a list, you might get a percentage response from your email service provider, but you won’t know why people haven’t read your emails.
Was it the headline?
Was it the first sentence?
They may not have even opened your email.
The other area is why don’t people respond to your email?
Is your call to action well-crafted?
Is it too self-serving?
Does it involve too much risk for your receiver?
A quick Google search will give you tons of tips for writing emails. Keep your emails short and to the point, use the right tone and make them relevant for your readers.
Endless streams of advice from everyone and his/her dog. But I’m more focused on helping you write emails that get results.
Want to stop wasting time on emails that don’t get read? Want to write them more quickly? ? Want to get action from your emails?
Then send me an email to get the help that will change the way write emails to make them more effective.
