Why don’t small businesses buy from young entrepreneurs? (And what to do about it)

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Young entrepreneurs find it difficult to get new clients and keep them. If you flip the coin and look at the other side, you’ll see the face of the prospective customer.

Now, the customer sees the young entrepreneur. They have to decide whether to use them or lose them. It’s hard for the customer to know if the young entrepreneur can deliver the project on time, on budget, and at the right quality. We need to dig deeper to find things that put off potential customers.

Small businesses might be hesitant to buy from young entrepreneurs for several reasons. Here are some of the common challenges and strategies to address them.


  1. Lack of Experience:
    • Small businesses may doubt the skill and trustworthiness of young entrepreneurs. This is because they have little experience.
  2. Trust Issues:
    • Uncertainty clouds young entrepreneurs’ capacity to craft superior products and deliver consistent services.
  3. Financial Stability:
    • Skeptics might doubt young entrepreneurs’ financial stability. They may also doubt their ability to handle large orders or long-term contracts.
  4. Professional Network:
    • Young entrepreneurs often have smaller networks. This makes it harder to gain referrals and credibility.
  5. Perceived Risk:
    • Small businesses tend to avoid risk. They prefer established suppliers over new ones.

Strategies to Overcome These Challenges

  1. Build Credibility:
    • Testimonials and Case Studies: Showcase successful projects and satisfied clients to build trust.
    • Certifications and Awards: Get industry certifications and awards. They show skill and reliability.
  2. Focus on Niche Markets:
    • Specialize in a niche. The young entrepreneur can offer unique value or new solutions. This sets them apart from established competitors.
  3. Network and Partnerships:
    • Go to industry events. Join professional associations. Forge connections to foster relationships and secure recommendations.
    • Collaborate with established businesses or mentors to enhance credibility and access new opportunities.
  4. Offer Exceptional customer Service:
    • Give personalized, responsive customer service. This builds trust with small business clients.
    • Be proactive in addressing concerns and ensuring satisfaction.
  5. Demonstrate Financial prudence:
    • Keep clear financial practices. Show proof of stability, such as positive cash flow and backing by investors.
    • Offer flexible payment terms or guarantees. These reduce the financial risks for the clients.
  6. Leverage Digital marketing:
    • Use digital marketing strategies to reach potential clients. Use them to engage clients, show expertise, and build an online presence.
    • Create valuable content. This can include blogs, videos, and social media posts. They show knowledge and attract interest.
  7. Provide Value-Added Services:
    • Offer more than the basic product or service. Offer value-added services, like training, support, and customization, to make it better.
  8. Seek Feedback and Improve:
    • Request and consider client opinions. Use it to improve products, services, and processes based on their input.

To face these challenges, young entrepreneurs can take strategic actions. They can build trust, credibility, and strong relationships with small businesses. This will lead to more successful partnerships.

Here’s my offer:

I helped Samantha (her real name is not given due to confidentiality). I helped her find her first clients. Now, she’s successful. Do you want help to find clients? Type “get clients” in the comments or DM me and we can set up a time to chat.

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