Are you as good in sniffing for opportunities as these dogs are?

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English: Female Lagotto Romagnolo, 2½ years old
English: Female Lagotto Romagnolo, 2½ years old (Photo credit: Wikipedia)

California landowners are planting orchards of truffles in the hopes of harvesting them because world demand is rising. Black truffles which come from Europe or Australia cost anything between $800 to $1 200 for 0.5kg but supplies are shrinking while appetites are expanding worldwide, according to AP report.

Black truffle hunting dogs such as the Italian Lagotto Romagnolo are some of the best to sniff out the “diamonds” of the culinary world. They sniff for signs of Perigord and burgundy truffles on the roots of oak and hazelnut trees planted next to vineyards. Winemakers started planting truffle orchards five years ago and want to harvest their truffles next year.

Alana McGee, co-founder of the Truffle Company, trains dogs on how to find truffles in orchards or in the wild. “Truffle-hunting is right up their alley. It’s fun for the dogs. They get rewarded for using their noses, which is how they see the world,” she told AP.

If dogs can sniff out such high-demand, valuable opportunities, how good is your nose for sniffing out opportunities in your world?

Think of it this way: people all the time using creative imagination to solve problems. Come up with new ideas for products or services and even new small ventures. Make new plans for their lives.

In these difficult and challenging times knowing how to come up with new options, new approaches and new concepts can mean the difference between success and failure. You can struggle for years trying to figure it out on your own, searching for opportunities… or discover the secrets from a resource that shows how others have already successfully done it.

In my book “Breakthrough Ideas” I show you many simple and practical ways to come up with new ideas. It’s based on real-world experience, research into creativity, proven methods and ideas that have succeeded. By the end of the first chapter, which will only take a few minutes, you will produce new ideas that could spark your personal or business breakthrough.

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