Staying positive in a down market

Photo credit: Unsplash, Christopher Campbell

It’s amazing, isn’t it, how some people just manage to come up with new ideas, new concepts and new approaches despite the doom and gloom.

It’s people like this that motivate and inspire us to reach within ourselves and to tap into our imaginations to come up with new ideas ourselves.

It doesn’t mean that you have to necessarily come up with a new product or service but if you have an existing product or service, you may want to find new ways to sell it or find new markets. Continue reading “Staying positive in a down market”

How all these people can multiply their services and income from just one breakthrough idea

Published by Bell & Cray Media
Published by Bell & Cray Media

Be aware that you can’t stand still in whatever profession or business you are in because changing times demand new ideas, new approaches and new methods.

The sad fact is that people are being left behind, professionals are being made redundant and businesses are closing down because of rapid change and economic upheaval.

Fortunately, there is a way to come up with new approaches, new concepts and new solutions whatever your professional business. For individuals who are inspired to act and small business owners who are ambitious and open to new ideas, opportunities can be found that put them ahead of their peers or competitors.

If you are in any one of the professions or small businesses listed below, you will find that my new book “Breakthrough Ideas: How to Produce Ideas for Profit in Your Life and Business” can help you quickly think up new products and better ways to multiply the value of your personal services and income.

Retail business owners – Look around, see how restaurants close in six months and become Asian clothing stores. Pool shops in six months become pet stores. What’s happening? Changing times. Use proven idea tools and techniques to “recession proof” your small retail business and diversify your customer base.
Bed and breakfast owners – You can increase your business by using techniques and tools that bring in more visitors and improve your gross margins.
Saturday morning market owners – Generate new ideas to more effectively attract quality store owners and bring more customers to your morning market.
Country business owners – If you’ve always yearned to live in the country and enjoy a country lifestyle but don’t know how you could make income, then use the easy-to-follow steps to come up with income-generating opportunities.
Sales managers – Punch-up your sales with personal brainstorming to give better value to your customers and leave your competitors grovelling in the dust. In this challenging economy, new solutions are crucial to new problems.
Trainers – Your same old “creativity” exercises no longer interest your participants. Why not come up with new creativity games or exercises that excite your participants… and encourage them to tell their friends?
Farmers – only if you’re a farmer will you know just how important profitability has become to farming operations. Now, you can come up with new ideas, new methods and approaches to make your farming income more viable. If you’ve wanted to develop a side-income, use the idea-generation system to produce a business that will provide “insurance” in tight times.
Teachers and lecturers in entrepreneurship – As entrepreneurship makes its way into basic and higher education curricula don’t be left behind. Get your creativity working to make your courses more real-world and intriguing, and show students how to turn their business ideas into viable new products and services.
Marketing agency owners – Your clients are demanding more creative ways of marketing on ever tight budgets. Don’t rely on luck or what you’ve done in the past. Learn to systematically come up with attention-getting, more profitable marketing plans and campaigns.

Breakthrough Ideas” it is for the solution-finder, the person who wants to become a better idea-generator and a sharper opportunity seeker. It’s based on real-world experience, research into creativity, proven methods and ideas that have succeeded. By the end of the first chapter, which will only take a few minutes, you will produce new ideas that could spark your personal or business breakthrough.

I will give you my 100% NO-RISK Guarantee if you want my book “Breakthrough Ideas”. If you are not absolutely delighted, I will promptly refund your purchase. Just send your copy back to me. No questions asked. No hard feelings.

Do yourself a favour and pick up your copy today…

You will need to grab this special edition NOW for just $29.95!

Don’t you think you owe it to yourself to invest at no risk this small amount in your future?

Inspire yourself to act NOW. Enough stalling, go get your own copy NOW!

Ignite your spark – new ideas faster with accelerated thinking

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

An immigrant bought a local restaurant in my neighbourhood and soon found out that the retail, street custom was pathetically slow. The new owner started focusing on takeaways to survive but it wasn’t enough. He started looking for new ideas. Then he came up with an idea to cater for hotels in the surrounding areas. Now he still runs the retail side of his restaurant but has developed a lucrative catering side to his business. Continue reading “Ignite your spark – new ideas faster with accelerated thinking”

Be aware of negative attitudes towards “problems”

IMG-20150822-00887Automatically seeing a problem as “negative” can prevent you from getting the facts both positive and negative to an issue. As creative consultant Man Min Basadur says, our negative perceptions cause us to avoid problems rather than to seek them out.

“We will seek only the facts that support our preconceived negative view, leading to inadequate and off-target problem defining,” Basadur says. Continue reading “Be aware of negative attitudes towards “problems””

Creative ideas needed to stop elephants destroying traffic-counting devices in game park

English: Elephant mating ritual (No. 2 in a se...
English: Elephant mating ritual (No. 2 in a series of 5 photos) (Photo credit: Wikipedia)

A creative idea was needed to stop elephants damaging traffic-counting devices during a study in a nature reserve on roadkill. Motorists speeding in the nature park were monitored with the use of traffic-counting devices but the elephants discovered them and took a liking to the devices.

If you were faced with a similar challenge, what idea would you come up with to prevent the elephants damaging the traffic-counting equipment? Continue reading “Creative ideas needed to stop elephants destroying traffic-counting devices in game park”

No matter how creative you are, second-guess customers at your own peril – 8 golden rules

A couple previously in “marketing” opened a local restaurant-coffee shop with good intentions but after 18 months were forced to sell it. What went wrong?

Strangely enough, it’s simple. They decided they knew what customers wanted. It’s a common mistake. But costly.

In the last few months you could see that things were going wrong. They put exotic items on the menu, attracted the wrong beer swilling crowd, drunken and obnoxious, took away the specials and started charging for Wi-Fi unless you spent a minimum of R50. Continue reading “No matter how creative you are, second-guess customers at your own peril – 8 golden rules”

How valuable is “creativity” in your life?

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

A small business owner has bought a second-hand restaurant-coffee shop that the previous owner failed to run profitably. So, you might think, what can the new owner do that is going to be different? Has he got new ideas?

The short answer is that the new owner has several ideas on how to turn the business around. I can tell you he’s wasting no time. He’s already clearly defined his market and in the first week is making big changes.

How does this relate to you? Continue reading “How valuable is “creativity” in your life?”

Creativity comes in handy during a downturn

(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

A consumer goods company that came up against an economic downturn decided to turn to the creativity of its employees to reduce internal waste. The company took this action rather than bringing in an external consultant who would most likely have introduced employee retrenchments.

The result: employees identified close to 30 waste points and saved the company a potential $12 million, according to a case study reported in an industrial management journal. Continue reading “Creativity comes in handy during a downturn”

Mountain biker discovers new nut-butter idea – could you pull off something similar?

Peanut butter is a semi-solid and can therefor...
(Photo credit: Wikipedia)

Enthusiastic mountain biker Justin Gold battled to find healthy snacks to provide him with protein and energy but after experimenting with different foods he began grinding almonds and peanuts using a simple food processor at home.

In a few years Justin’s nut-butter company has grown to include 40 employees that brings in more than $50 million in annual revenues. They sell peanut-almond and other nut-based snacks. Continue reading “Mountain biker discovers new nut-butter idea – could you pull off something similar?”

New idea helps car insurance “spy” on your driving to reduce claims

A car crash on Jagtvej in Copenhagen, Denmark.
A car crash on Jagtvej in Copenhagen, Denmark. (Photo credit: Wikipedia)

A UK insurer will provide policyholders with a device to generate video footage of a crash using Google’s virtual mapping service.

The device will communicate to the car insurer how the customer was driving, including the speed, location and direction of impact, acceleration and braking immediately before and during the accident, according to an article in the Financial Times. Continue reading “New idea helps car insurance “spy” on your driving to reduce claims”