If you make these mistakes in idea generation, your small business could suffer the same fate

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(Copyright © 2015 by Chesney Bradshaw, all rights reserved)
(Copyright © 2015 by Chesney Bradshaw, all rights reserved)

Have you looked around your local community lately? Businesses are closing left and right. What may have been a cellular phone shop is now a plastics shop. And, in a few months could be a pool store or security shop.

Business sales are stagnant, margins are under pressure and employees are hanging onto their jobs almost as if they were about to fall from high atop a mountain ledge.

If you don’t know the right way to go about creativity, innovation or don’t understand commercialisation, you could fail every time.

It doesn’t help if you’ve participated in group brainstorming sessions (in fact, if this is your only brainstorming experience, you may set yourself up for disappointment).

The answer doesn’t lie in googling business solutions or hiring a business adviser because in this market real know-how comes from real-world experience and knowledge unavailable on the Internet. That knowledge may well come from you.

In these difficult and challenging times knowing how to come up with new options, new approaches and new concepts can mean the difference between success or failure. You can struggle for years trying to figure it out on your own… or discover the secrets from a resource that shows you how to do it successfully.

Here are five mistakes that unless overcome lead to frustration and disappointment:

– Rushing into idea-generation before you have defined your problem (two simple methods show you how to define your problem)
– Leaving out the important fact-finding step before coming up with solutions (knowing the right sequence can cut your time in half)
– Matching the wrong technique for idea generation with your challenge (even the experts make this mistake)
– Not using one simple process after you have generated promising ideas (omitting this step can waste time and money)
– Developing and implementing your promising idea whether it is a solution, product or business through trial and error (you don’t have to lose money if you know the right process and shortcuts)

In “Breakthrough Ideas” I show you many simple and practical ways to come up with new ideas, including business ideas that you may wish to commercialise stop it’s based on real-will experience, research into creativity, proven methods and ideas that have succeeded. By the end of the first chapter, which will only take a few minutes, you will produce new ideas that could spark your personal or business breakthrough.

Do yourself a favour and pick up your copy today

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