Promises flying like lies from politicians’ lips

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Credit: Unsplash
Credit: Unsplash

A while back a report stated that more than 40 tertiary colleges were degree or diploma mills or not properly registered to do what they are offered. These so-called colleges inflict financial loss on unsuspecting students who spend their money on certificates that carry no weight or future. It is also a disappointment and setback for young people who think that these qualifications can be an entry pass to the future.

The problem is that, as one editorial put it, there is no such thing as a quick degree or easy diploma. This is why it is important to do your homework when investing your money in education. The organisation that delivers the degrees or diplomas should be registered and recognised for their academic excellence. A diploma or certificate from some private college that may be operating in an underhand way would be worthless. Buyers should be wary of such con artists. Yet those who gullibility fall for such schemes should remind themselves that “get rich quick”, quick and easy and other such “fast track” schemes are not worth the paper that they are written on.

The same thing applies to business advice, business training, education and information. Many read the glossy little business magazines that claim outrageous results but their claims are exaggerated or even downright false. Some make claims that you can start a business in 24 hours or even seven days. What nonsense. Maybe you can start something in your head but to actually gets a business whatever size off the ground often takes months if not sometimes years.

Some time back I was privileged to visit a farm in the Free State where you quickly learn that a crop doesn’t grow overnight. Some crops such as wheat need to be planted six months before, watered with motorised pivots and nurtured until they grow to a reasonable height. Harvesting itself involves back-breaking hard work. At the time that I was on the farm, the farmer worked from early in the morning until 9 o’clock in the evening harvesting the wheat. The harvesting started several days before and would continue while the weather was good. Rain would put a stop to harvesting because then it would be impossible to use the harvester and anyway the wheat would become damp and there was a risk of fungus building up.

All business information needs to be checked whether it be information on how to take your idea and turn it into a business, business planning information that claims to provide you with shortcuts and people who tout business schemes that promise remarkable returns on money. Check and doublecheck. If you don’t understand what is being presented, don’t buy it.

If you are looking for reliable, honest information on how to come up with a promising business idea and turn it into a viable product or service, then you must consider “Breakthrough Ideas”. It makes no claims and provides no guarantee of success. That’s up to you. But it will guide you a tried, tested and true process that you require if you wish to turn your idea into a viable business. It promises no shortcuts. So be warned: it involves hard work.

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