Thinking fast and slow – speed thinking for great ideas

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English: A Facial mask. Português: Uma Máscara...
English: A Facial mask. (Photo credit: Wikipedia)

In 2014 a massage therapist planted the seed for an idea that would grow into a retail beauty salon chain. Ian Fuhr, the founder of Sorbet, didn’t want to retire and was eager for a new challenge. Today Sorbet has close to 40 outlets with revenues of around R100 million a year.

People need to come up with new ideas to respond to challenges, problems and difficulties they are facing. They also may want to stretch themselves and come up with new ways to realise their aspirations. But they just can’t make a personal breakthrough. They rack their brains but still nothing comes.

Other people come up with “brilliant” ideas all the time. But their ideas are just too impractical or improbable to make the cut into viable products or services. They may have a great idea but don’t know how to go about testing market demand. Others may have great ideas but they are not sure how to develop and implement them or they go about it in the wrong way.

How do you come up with great new business ideas that can make a difference in your life or business?

My book, “Breakthrough Ideas”, shows you simple and practical ways to come up with promising new ideas. It is based on research into creativity, proven methods and consulting experience. By the end of the first chapter, which will only take a few minutes to read, you will be producing new ideas that may provide you with a personal breakthrough.

Rapid idea generation methods, that help accelerate your thinking, are required today to find solutions in uncertain and challenging times. Speed thinking helps you access your creative potential to come up with ideas more easily and faster. Research shows how amazed people are when they produce so many ideas in a short period of time.

Here are a few “rules of the road” to help you transform yourself into a creative thinker through a deeper understanding of human creativity:

– Use simple techniques that are proven and which you enjoy it
– Personal breakthroughs come when you are prepared – practice, practice, practice
– See your world through fresh eyes
– You become more creative by using creative tools more often
– Fusing or connecting unrelated objects often lead to unexpected new combinations
– Letting ideas “cool” before evaluation allows you to use the rational left-hand side of your brain to select the most promising one
– Commercialising ideas follows a definite process and framework that is easy to one understand and apply

If you want to learn to accelerate your idea generation through speed thinking, read “Breakthrough Ideas”. By investing a few hours in yourself, you’ll find solutions faster and come up with more viable business ideas. Go find out more about “Breakthrough Ideas” here.

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